Meeting people's requirements for beauty is also one of the important purposes of packaging design, that is, to increase consumers' favorability towards products. Different people have different understandings and requirements for beauty. For example, focusing on the surface form of the packaging itself should be the most important expression of beautiful appearance, so that consumers will have a good impression of the product packaging. Another method is to focus on promotion, and all the creativity of its outer packaging is to increase sales. It is also a method to conceive and create from this aspect.

Another method is to express and pursue from the aspects of product taste and high-end feeling, and to highlight the beauty and quality of the product itself. It generally adopts a transparent form to interact with the external and internal products. Of course, if it is pursued and expressed from the recycling of packaging materials, it should also belong to a category of beauty. Therefore, although it is also a pursuit of beauty, different methods and forms are still different.

In terms of food packaging, designers can make the product look more appetizing and high-end through the performance of packaging, which is also an aspect that food packaging design should fully reflect. At the same time, the name of the product, raw materials, production unit, capacity, manufacturing place, consumption year and month, additives, food nutrients, calories, how to use the product, etc. should also be a manifestation of this beauty.

Similarly, in terms of logos, how to make the information easy to understand, easy to use and highly safe, the appropriate size and quantity, is designed for the elderly or disabled, including whether it is discarded or reused after use. These are the "feelings" in modern packaging, which are all aspects that designers should fully reflect. It can also be said that the important aspect of modern packaging that is different from the past is that modern packaging design has added more humanized things.

The design of the opening part of food packaging is the most important aspect that fully reflects its humanization. Although this is a small part, its requirements for the safety and peace of mind of the product, as well as the humanity fully reflected in the packaging can be well expressed. It can also be said that people feel the company's emphasis on and expression of humanity from the pursuit of this sealing.

For example, how to show a kind of sealing on the seal, and clearly pursue the unopened and unused aspects, the performance of the packaging design will be completely different. In order to make people feel at ease and safe, the packaging designers have now reached a very high level in this aspect.

Now, the guarantee function of goods in terms of safety and peace of mind has become very popular, and various anti-theft functions have also entered the packaging. In the future, this aspect will be more reflected in the requirements of packaging, all of which are also the needs of social development.